How To Advocate for Yourself

Here are some helpful tips and action steps you can take now to advocate for yourself and your business. New support and resources will be added to this list regularly so bookmark it and check back.

Please reach out if you have any questions maryann@maryannlombardi.com

  • Becoming an advocate for yourself means standing up for your needs, goals, and well-being in personal and professional settings.

  • Here are 4 key skills to develop strong self-advocacy skills:

    1. Self - Understanding

    • Understand your strengths, weaknesses, and values.

    • Identify what you want or need in a situation (e.g., fair treatment, support for your small business, information from your local leaders).

    3. Strong Communication Skills

    • Be clear and concise when asking questions of leadership and stating your needs.

    • Tell your story! Your personal experience is more powerful than statistics or general talking points.

    • Be an active listener—understanding others’ perspectives helps you respond effectively.

    4. Relationship Building

    • Seek mentors, colleagues, or allies who can guide and support you.

    • Join professional organizations or advocacy groups relevant to your industry.

    • Learn from others who have successfully advocated for themselves.

    5. Keep Detailed Records

    • Keep records of conversations, policy shifts, and the impact they have on you and your business. Documentation can serve as evidence should you need to file a complaint or take legal action. They can counter misinformation.

  • When advocating for your needs, small business owners should start by reaching out to key decision-makers and support networks. This includes;

    • Local government officials such as city council members, mayors, and economic development offices, who shape policies and distribute funding that impact businesses.

    • Industry associations and chambers of commerce, like the local Small Business Administration (SBA) office or trade groups, can provide resources and amplify collective concerns.

    • If your business is connected to a larger corporation, engaging with company leadership or supplier programs can help address specific challenges.

    • Additionally, tapping into formal or informal networks of fellow small business owners—through business coalitions, online forums, or local meetups—can create collective momentum, making advocacy efforts more effective and ensuring that their voices are heard where it matters most.

  • You can find out who your local government officials by

    1. Searching Online or asking ChatGPT – A quick search like “[your city/town name] mayor” or “city council members of [your town]” or prompt like “Who are my local officials in [your town] and where can I find their current contact information” should provide up-to-date results.

    2. Checking Your City/Town’s Official Website – Most municipalities have an official website listing elected officials and their contact information.

    3. Checking Social Media – Many mayors and town leaders have official social media accounts where they post updates.

  • Questions On DEI Policies & Initiatives:

    1. How will federal actions against DEI impact our city’s diversity, equity, and inclusion programs?

    2. Are there any local policies or funding sources that will help maintain DEI initiatives despite federal rollbacks?

    3. How is the city ensuring that hiring, contracting, and community engagement remain inclusive and equitable?

    4. What steps is the city taking to protect or expand local DEI efforts in response to federal changes?

    5. How do you plan to address potential concerns from businesses and residents who value DEI in our community?

    Questions On Federal Workforce Cuts & Local Impact:

    1. How many city residents are employed by the federal government, and what impact could job cuts have on our local economy?

    2. Is the city working on any plans to support workers who may be affected by federal job reductions?

    3. Are there any local workforce development or retraining programs being expanded in response?

    4. What financial impact could these cuts have on city services, tax revenue, or local businesses?

    5. Are there any city-led or state-level initiatives to offset the effects of potential federal workforce reductions?em description